Last Updated: July 2018
What are cookies?
Cookies are a feature of web browser software that allows web servers to recognize the computer or device
used to access a website. A cookie is a small text file that a website saves on your computer or mobile
device when you visit the site. It enables the website to remember your actions and preferences (such as
login, language, font size and other display preferences) over a period of time, so you don't have to keep
re-entering them whenever you come back to the site or browse from one page to another.
What are the different types of cookies?
A cookie can be classified by its lifespan and the domain to which it belongs.
By lifespan, a cookie is either a:
- session cookie which is erased when the user closes the browser; or
- persistent cookie which is saved to the hard drive and remains on the user's computer/device for a pre-defined period of time.
As for the domain to which it belongs, cookies are either:
- first-party cookies which are set by the web server of the visited page and share the same domain (i.e. set by us); or
- third-party cookies stored by a different domain to the visited page's domain.
Analytical/performance cookies: They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it, as well as dates and times they visit. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
These cookies record your visit to our website, the pages you have visited and the links you have followed,
as well as time spent on our website, and the websites visited just before and just after our website. We
will use this information to make our website and the advertising displayed on it more relevant to your
interests. We may also share this information with third parties for this purpose.
We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive. The information also helps us to understand which parts of this website are most popular and generally to assess user behaviour and characteristics to measure interest in and use of the various areas of our website. This then allows us to improve our website and the way we market our business.
This information may also be used to help us to improve, administer and diagnose problems with our server and website. The information also helps us monitor traffic on our website so that we can manage our website's capacity and efficiency.
We may allow others to provide analytics services and serve advertisements on our behalf. In addition to the
uses of cookies described above, these entities may use other methods, such as the technologies described
below, to collect information about your use of our website and other websites and online services.
Pixels tags. Pixel tags (which are also called clear GIFs, web beacons, or pixels), are small pieces of code that can be embedded on websites and emails. Pixels tags may be used to learn how you interact with our website pages and emails, and this information helps us, and our partners provide you with a more tailored experience.
Device Identifiers. A device identifier is a unique label can be used to identify a mobile device. Device identifiers may be used to track, analyze and improve the performance of the website and ads delivered.
What data are collected by cookies and other technologies on our website? This information may include:
- the IP and logical address of the server you are using (but the last digits are anonymized so we cannot identify you).
- the top level domain name from which you access the internet (for example .ie, .com, etc)
- the type of browser you are using,
- the date and time you access our website
- the internet address linking to our website.
- remember you and your actions while navigating between pages;
- ensure the security of the website;
- monitor and improve the performance of servers hosting the site;
- distinguish users and sessions;
- Improving the speed of the site when you access content repeatedly;
- determine new sessions and visits;
- show the traffic source or campaign that explains how you may have reached our website; and
- allow us to store any customization preferences where our website allows this
Google Analytics Cookies This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). We use Google Analytics to track your preferences and also to identify popular sections of our website. Use of Google Analytics in this way, enables us to adapt the content of our website more specifically to your needs and thereby improve what we can offer to you. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. In particular Google Analytics tells us:
- your IP address (last 3 digits are masked);
- the number of pages visited;
- the time and duration of the visit;
- your location;
- the website you came from (if any);
- the type of hardware you use (i.e. whether you are browsing from a desktop or a mobile device);
- the software used (type of browser); and
- your general interaction with our website.
As stated above, cookie-related information is not used to identify you personally, and what is compiled is only aggregate data that tells us, for example, what countries we are most popular in, but not that you live in a particular country or your precise location when you visited our website (this is because we have only half the information- we know the country the person is browsing from, but not the name of person who is browsing). In such an example Google will analyze the number of users for us, but the relevant cookies do not reveal their identities.
By using this website, you consent to the processing of data about you by Google in the manner and for the
purposes set out above. Google Analytics, its purpose and function is further explained on the Google
What if you don’t agree to us monitoring your use of our website (even we don’t collect your
Enabling these cookies is not strictly necessary for our website to work but it will provide you with a
better browsing experience. You can delete or block the cookies we set, but if you do that, some features of
this website may not work as intended.
If you have any further questions regarding disabling cookies you should consult with your preferred browser’s provider or manufacturer. In order to implement your objection it may be necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out. It is important to note, that for technical reasons, the opt-out cookie will only affect the browser from which you actively object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again. To opt out of being tracked by Google Analytics across all websites, Google has developed the Google Analytics opt-out browser add-on. If you would like to opt out of Google Analytics, you have the option of downloading and installing this browser add-on which can be found under the link: http://tools.google.com/dlpage/gaoptout.
Table: Overview of cookies placed and the consequences if the cookies are not placed
|Name of cookie||Purpose(s) of cookie||Storage period of cookie||Consequences if cookie is not accepted|
|User activity won't be tracked|
|Used to throttle request rate.||10 minutes||User activity won't be tracked
|__utmv||Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.||2 years from set/update
|User activity won't be tracked|
|__utmc||Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.||End of browser session||User activity won't be tracked|